Project Notes
Greetings from Winchester was created on behalf of Noah White of White Properties in Winchester, Virginia. It is used to promote his self storage, auto repair and property management businesses.
'The Greetings From Network' is a concept I originated to help businesses develop relationships on a local level. It is a sales tool, a piece of a larger SEO strategy and a valuable resource for its visitors.
Sales Tool
Suppose you're working to develop new leads. You'll do much better if you have something to offer your prospects in return for their attention. My favorite example to give is the standard networking event. If you meet someone you'd like to build a relationship with, take out your phone, complete a simple form on a Greetings From site and show your new contact that you've added them to a local directory that your company created.
If they run a restaurant, they'll be in the restaurant category. The listing will include all their contact info, a link to their website and a marker on a map. You've just done them a huge favor with very little effort. Additionally, your creativity and initiative show you to be a leader in your local business community.
SEO/Link Building
When we're concerned with local search results, even a small number of incoming links can help get you to the top of a result set. It's great when others link to you but why wait for that to happen? It's worthwhile to create sites in addition to your primary site that provide those links for you in a forum you control.
A Useful Site
Branded as 'A Guide for Visitors and New Neighbors' - these sites are more than just link farms. Used properly with care and attention, a Greetings From site can be a valuable property on its own. I see advertising opportunities with this platform, potential revenue from premium listings, paid classifieds and more.
